Hindu community is well-known for their successfully managed, generation after generation, family businesses and they uphold traditions worldwide. Hence, most professionally run businesses also instil the culture of Hindu traditions and plan important business events during auspicious timings. Chopda Puja is also part of religious traditions where a successful business seeks blessing of deities to make the coming year profitable.

Chopda Puja during Diwali is performed mainly in western parts of India. Diwali is the last day of financial year in traditional Hindu business and Chopda Pujan is performed on the day on the new account books.

Choghadiya Muhurat are in prevalence and considered suitable to perform Chopda Puja. The Choghadiya Muhurat which are considered auspicious to perform Puja are Amrit, Shubh, Labh and Char. The advantage of using Choghadiya Muhurat is that those are available during daytime as well as night-time.

This ritual is also known as Muhurat Puja. 

All account books are kept for puja on the day and blessing is sought from Goddess Lakshmi and Ganesh.

Legend has it that it is one of the darkest nights in a year. Goddess Lakshmi arrives on earth and lights it up with her brilliance. Her glow envelops the whole world and she showers blessing of prosperity on all living beings.